- Easy to Use and Understand - Urchin's award-winning 100% web browser interface is intuitive to use. You won't struggle to explain reports to customers or colleagues - each Urchin report incorporates clear explanations, in your language, of each metric, calculation, and assumption.
- Fast and Efficient - Urchin’s lightning fast interactive reporting interface works and thinks as quickly as you do.
- Highly Accurate – Use the optional Urchin tracking monitor (UTM) for deeper, more accurate reports. The UTM negates the effects of proxies and caches to provide the most accurate visitor, session, and pageview counts available from any web analytics solution today.
- Easy Export - Directly export Urchin's data to Word, Excel, and other applications to create your own company reports.
- Business Ready Graphics - You won't waste time trying to create the right graphics. Urchin creates them for you - and they're portable. Simply paste Urchin's stunning 3-D graphics into your presentations and reports.
- Built-in Help - Every screen of the Reporting interface includes pertinent help information and explains terminology used in each report.
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- Detailed Reports - Reports include:
- Unique visitors and sessions, visitors and sessions by day, visitor loyalty, session frequency, and traffic summary
- Sessions, pageviews, hits, bytes, and visitor summary
- Requested pages, downloads, page query terms, posted forms, status and errors, hits and bytes downloaded per directory, file, and file type
- Entrance pages, exit pages, click paths, click to and click from, length of pageview, depth of session, and length of session
- Referrals, search terms, search engines, and referral errors
- Domains, Countries, and IP addresses
- Browsers, platforms, and robots
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