Enabling Urchin UTM Tracking Module

Overview

Use the optional Urchin tracking monitor (UTM) for deeper, more accurate reports. The UTM negates the effects of proxies and caches to provide the most accurate visitor, session, and page view counts available from any web analytics solution today.

Installation

There are three steps to installing the UTM system, which can be accomplished in a very short amount of time. Complex sites may be able to take advantage of existing server-side includes or centralised delivery methods to shorten the installation. During installation, you will need access and permissions to modify the content of the website. The following three steps do not necessarily need to be performed in order.

Step 1. Install UTM Sensor Files

The first step in installing the UTM is to include the JavaScript and GIF components of the UTM Sensor in the content of the site. The two pieces necessary for completing this step are attached to this article. It is important that the names of these two files are not changed and that they are copied to the document root directory of the website. Either drag and drop, upload, or copy the __utm.js and the __utm.gif files into the main directory of your website.

Step 2. Update Site Pages to Include UTM Files

Once these files are in place, you will need to include the __utm.js file at the beginning of each webpage in the website. If your site utilizes server side includes and you use a header include for each file, it is possible to include the UTM in the beginning of this include file only. It will then automatically be a part of each webpage. For static HTML sites that do not use includes, you will need to modify and add the UTM entry to each page individually. For dynamic sites that use a content generation engine, the UTM can be included at the beginning of the template that is delivered to the customer.

In any case, the following line of code should be included in the beginning of each HTML page, but after any META tags, that is delivered to the end user. For static sites, edit each webpage and add the line below before the rest of the HTML content (but after any META tags).

<script src="/__utm.js" type="text/javascript"></script>

For sites that undergo regular maintenance or have multiple authors, be sure to build the addition of this line into the your internal website authoring procedures, guidelines, and QA processes. If you are using a package like "HTML Tidy", you may want to include the Javascript line in the HEAD area of your page to make it more palatable, for instance:

<html>
<head>
<meta http-equiv="Content-Type" content="text/html;charset=ISO-8859-1">
<script src="/__utm.js" type="text/javascript"></script>

...

</head>

Step 3. Contact Net24 to Update Your Urchin Tracking Method

Once you have added the Javascript to each page of your web site, contact Net24 to request your Urchin tracking method be updated to the UTM. Once activated new UTM information will be available during the next scheduled statistics updated (these updates occur daily at 5:00AM NZST).

	Name	Size	Creator	Date	Comment
	__utm.gif	0.0 kb	Net24	Feb 07, 2008
	__utm.js	16 kb	Net24	Feb 07, 2008